Content Marketeer (m/f/d)

PTV Logistics is a leading global software company for planning, calculating, and optimizing transport logistics to save time and costs. With more than 40 years of experience and record-breaking algorithms in route planning and tour optimization, the software empowers logistics companies to realize the theoretical savings potential of route planning automation in practice. For more information, visit https://www.ptvlogistics.com/en.

This position is located in Karlsruhe, Germany.

We are seeking a skilled and innovative Content Marketeer to join our corporate marketing department. The successful candidate will be a master storyteller who can create engaging, customer-centric content that drives demand and aligns with our corporate objectives. Fluency in English and German is required, and experience in B2B SaaS and/or Transport & Logistics is preferred. You will collaborate with various departments and regional teams to produce content that resonates with our target audiences.

Your Responsibilities

• Storytelling & Content Creation: Craft compelling, customer-centric content that tells a story and engages our target audiences. Develop content for various platforms, including blogs, whitepapers, case studies, social media, and email campaigns, with a focus on creating narratives that resonate with our audience.
• Demand Generation: Design and produce content specifically aimed at generating demand, including lead magnets, landing pages, and promotional materials.
• Cross-Departmental Collaboration: Collaborate with different departments (e.g., Sales, Product, Customer Success) to gather insights and information for creating relevant content. Ensure content reflects a deep understanding of customer needs and pain points.
• Regional Team Coordination: Work with regional marketing teams to adapt and localize content to meet regional market needs and ensure consistent messaging.
• Content Optimization: Monitor and analyse content performance metrics to refine and enhance content strategies, ensuring they effectively drive engagement and conversions.
• Market Research: Conduct research to stay informed about industry trends, audience preferences, and competitive landscape to inform content creation and strategy.
• Content Management: Oversee content calendars to ensure timely delivery and alignment with overall marketing goals.

Your profile

• Education: Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• Experience:
• 2-5 years of experience in content marketing or a similar role, preferably within B2B SaaS and/or Transport & Logistics sectors.
• Proven track record of creating impactful content that drives demand and supports marketing objectives.
• Language Skills: Fluency in English and German, both written and spoken.
• Skills:
• Exceptional storytelling abilities with a strong portfolio of customer-centric content. Excellent writing, editing, and proofreading skills.
• Proficiency in SEO best practices and tools (e.g., Google Analytics, SEMrush).
• Strong understanding of content management systems (CMS) such as WordPress, Drupal.
• Experience with content creation tools and platforms (e.g., Canva, Adobe Creative Suite).
• Ability to craft content tailored to different audiences and platforms.
• AI Utilization: Knowledge of how to leverage AI tools for content creation, optimization, and analytics, including experience with AI-driven content generation platforms, natural language processing (NLP) techniques, and data-driven insights.
• Collaboration:
• Demonstrated ability to work effectively with internal teams and regional stakeholders to gather insights and align content strategies.
• Strong interpersonal skills for building productive relationships with diverse teams.
• Analytical Skills: Ability to analyze content performance data and make data-driven decisions and experience with A/B testing and content optimization techniques.
• Technical Proficiency: Familiarity with email marketing platforms (e.g., Eloqua) is a plus.
• Attributes:
• Creative and strategic thinker with excellent organizational skills and attention to detail.
• Customer-centric approach with a passion for understanding and addressing audience needs.
• Self-motivated with strong time management and multitasking abilities.
• Preferred Qualifications: Experience in B2B SaaS and/or Transport & Logistics sector.

Benefits

• Flexible working hours
• 30 days holiday, 24th and 31th December free
• Bonus model
• Capital-forming benefits
• Occupational pension provision
• Structured induction
• Training programs at PTV Academy
• Departmental and coporate events
• Fitness center at the Headquarters in Karlsruhe
• Free drinks and fruit
• Subsidized canteen
• Jobbike
• and a lot more

Further information

Company: PTV Logistics GmbH

Contract: unlimited contract, 40h / week

Location: Karlsruhe, Germany

Contact Person

Lena Kary

Talent Acquisition Partner

0721 9651-7260