Digital Marketing Specialist Intern

The Kemin Crop Technologies (KCT) team is looking for a creative and enthusiastic Digital Marketing Intern. As an intern, you will work closely with the Product Marketing Manager to plan and manage all aspects of digital marketing, effectively promoting our brand and products. In addition, you will generatee monthly performance analytics reports for websites and campaigns on key metrics and offers insights. This unique opportunity is ideal for a college Senior or Spring graduate who is seeking meaningful, hands on experience in the digital marketing space.

We Are Kemin

We are visionaries who see things differently and are inspired by the world around us.

We have been dedicated to using applied science to improve the quality of life for over half a century.

We are a global ingredient manufacturer that strives to sustainably transform the quality of life every day for 80 percent of the world with its products and services.

For over half a century, Kemin has been dedicated to using applied science to address industry challenges and offer product solutions to customers in more than 120 countries. Kemin provides ingredients to feed a growing population with its commitment to the quality, safety and efficacy of food, feed and health-related product s to customers in more than 120 countries.

Established in 1961, Kemin is a privately held, family-owned-and-operated company with more than 2,800 global employees and operations in 90 countries, including manufacturing facilities in Belgium, Brazil, China, India, Italy, Russia, San Marino, Singapore, South Africa and the United States.

Responsibilities

Website, Blog, Asset Management: Adobe Experience Manager (AEM)

• Manage and execute the website strategic plan
• Continuously update pages, create engaging content and optimize user experience
• Develop and execute the strategy to increase website traffic and generate leads
• Write contents for the company’s blog or website.
• Provide insights and improvement of SEO, keywords search and analytics (MOZ), A/B testing
• May implement Google Ads campaigns
• Develop monthly reports on key metrics and offer insights.

SOCIAL MEDIA (Facebook, LinkedIn)

• Develop and execute the social media strategy
• Become the creator of Facebook and Linkedin
• Responsible for the weekly content calendar to maintain social media presence
• May propose and execute plan for sponsor content, retargeted, paid campaigns
• Always track the latests social media trends
• Train the internal team on best practices
• Develop monthly reports on key metrics and offer insights.

EMAIL MARKETING (HUBSPOT)

• Create e-blasts series using the BU mailing list
• Manage customer data based consistency in Hubspot
• Offer a plan to generate and nurture leads through automation
• Stay up to the trends, provide insights based on A/B testing, continuously improve the performance of email marketing
• Help with the upcoming Hubspot/CRM (NEXA) integration part of the Kemin’s digital transformation plan

MARKETING CAMPAIGN

• Assist the marketing manager with brainstorming, creating and implementing integrated digital marketing campaigns
• Assist with the message, content creation, design, public relations (Cision), and communications efforts
• Assist with the final campaign performance measurement.

WEBINARS (Zoom)/EVENT

• Help Marketing Manager with the development and execution of the customer/distributor webinar series
• Assist Marketing Manager with the annual tradeshows plan and preparation

Other Functions

• Will be involved in the 2022 Kemin’s 61 years anniversary campaign
• Measure and develop monthly marketing reports of all digital marketing campaigns performance with the key metrics (ROI and KPIs)
• Monitor, track and optimize the KPI’s across all channels and take data-driven action to increase performance month over month
• Help brainstorm new and creative growth strategies through digital marketing
• Help create video content for product positioning, customer success stories, how-to, explainer, mode of action, product features and benefits, etc..
• Other job-related duties as assigned.

Qualifications

• Currently enrolled as a freshman, sophomore, junior, or senior with an accredited college or university, pursuing a degree in a field relavent to your internship
• Excellent organizational skills with the ability to set priorities and handle multiple projects efficiently in order to meet deadlines
• Excellent verbal and written communication skills: Must be able to write social media content, blog article and Press releases. Must be comfortable being on video, animate webinars, voice-over videos and marketing presentation
• Computer proficiency with Word, Excel, and PowerPoint.
• Understand the basics of programs such as Photoshop, Illustrator: Must be able to modify and edits advertisements and other artworks when needed
• Excellent problem-solving and critical-thinking skills
• Be a reliable, flexible, self-starter with strong initiative and the ability to maintain a professional demeanor as there is a high level of accountability for one’s work
• High attention to detail, high accuracy, and analytical abilities
• Ability to present ideas effectively and communicate well with peers and all levels of management
• Strong interpersonal skills and ability to work effectively in a diverse team environment
• A high degree of personal motivation, a desire to make an immediate contribution, and possession of a distinct sense of urgency
• Ability to commit to 10-12 weeks of full time employment, available to start working immediately.
• Intern should live in Des Moines metro area. The position can be hybrid.

As a condition of employment, Kemin will require you to provide documentation showing you have received a COVID-19 vaccine or have a valid religious or medical reason not to be vaccinated. Kemin is an equal opportunity employer, and all reasonable accommodation will be considered.

A post-offer background check and drug screen is required. Additional pre-employment requirements may be necessary based on position.