Digital Campaign Officer

Location: Any MSF office*
Contract: 80%
Duration: 9 months
Starting date: second half of March
Deadline to apply: 19.02.2023

*By default, the successful candidate will be offered a contract in the MSF office of their country of residence at the time of application.

I. MSF INTERNATIONAL
Médecins Sans Frontières (MSF) is an international, independent, medical humanitarian organisation that delivers emergency aid to people affected by armed conflict, epidemics, healthcare exclusion and natural disasters. MSF offers assistance to people based only on need and irrespective of race, religion, gender or political affiliation.

MSF International is the legal entity that binds MSF’s 24 sections, 25 associations and other offices together. Registered in Switzerland, MSF International provides coordination, information and support to the MSF Movement, as well as implements international projects and initiatives as requested.

The MSF Access Campaign is part of MSF International.

Médecins Sans Frontières set up the MSF Access Campaign in 1999 to address systemic challenges and improve access to existing medical tools (medicines, diagnostics and vaccines) and to stimulate the development of urgently needed better tools for people in countries where MSF works and beyond. The priorities of the Access Campaign are guided by the medical challenges faced by MSF and its patients in its operational settings. The primary objectives of the Access Campaign include identifying, analysing and advocating for changes around the legal and regulatory systems and practices that hinder access to medical tools and innovation suitable for people in need especially in resource limited settings.

II. PLACE IN THE ORGANISATION

The Digital Campaign Officer will be based in the project team, reporting to the Digital Communications Manager.

III. OBJECTIVES OF THE POSITION

The Digital Campaign Officer will help to implement the main digital communication activities around the project as defined and named in the project strategy. The position will be the main focal point internally and externally. The Digital Campaign Officer will collaborate with colleagues from the Access Campaign staff and the broader MSF movement to contribute to the analysis and definition of the overall campaign strategy and implement the digital communications component of the strategy.

IV. MAIN RESPONSIBILITIES

• Identify, consult and coordinate with key stakeholders to collect and analyse needs and objectives;
• Contribute to the analysis and implementation of the digital campaign strategy and tactics foreseen to achieve the change objectives;
• Help refine key messages for target audiences, framing language and campaign materials in close collaboration with the campaign and core Communications Team;
• Help identify and proritise target channels, formats, tactics and platforms for digital communication and engagement to meet the goals of the campaign;
• Help identify and prioritise digital content production needs and lead their creation and implementation;
• Maintain the digital editorial calendar for the campaign and oversee production timeframes;
• Draft and contribute to the production of digital content throughout the duration of the campaign to maintain momentum and/or to address/respond to developments in collaboration with the core digital team or external vendors as required;
• Liaise with external vendors or collaborators as needed for the production of digital content or assets;
• Implement digital engagement strategy and participation throughout the campaign;
• Conduct community management on multiple digital channels as identified and prioritized in the campaign strategy;
• Lead the creation of a look-and-feel for the campaign that can meet digital campaigning needs and content;
• Set up, maintain and keep updated the key webpages that are relevant to the campaign, in line with the look-and-feel, and in collaboration with the core digital team;
• Monitor, evaluate and optimize digital content and generate reports for the project team on a regular basis on the performance of the campaign and relevant KPIs as defined in the strategy;
• Track and monitor influencer engagement with the campaign and propose targeted engagement activities;
• Actively seek out new video trends across Twitter, LinkedIn, Instagram, TikTok and other social platforms; and
• Act as the main focal person for the rest of the MSF movement to provide support in implementing or adapting the campaign’s digital tools or activities in their national or regional context.

V. PROFILE REQUIREMENTS

• Commitment to MSF principles;
• Three or more years of campaigns and advocacy experience;
• Proven experience in coordinating and delivering international, public-facing digital campaigns;
• Strategic thinking and planning ability;
• Adept at problem-solving and seeking solutions to challenges;
• Digital content creation: good knowledge of Adobe Creative Suite, Canva, or other digital content creation software tools; knowledge of Office 365 as well as common campaign and office software;
• Strong digital analytics skills: good knowledge or familiarity with digital reporting and optimization tools an asset. (Google Analytics, Supermetrics, Talkwalker, Google Tag Manager, Google Optimize);
• Strong social media optimized video creation skills. Ability to produce and edit native video for platforms such as Instagram or TikTok;
• Strong web content management and creation skills;
• Strong multimedia creation and design skills as well as social and web/UX copy writing skills;
• Familiar with setting up and managing 3rd party digital campaigning/action tools;
• Paid digital marketing experience a plus;
• Excellent organizational skills; project management mindset a plus;
• Excellent oral and written communication skills;
• Proficiency in English to mother-tongue standard;
• Ability to work cooperatively in a cross-cultural setting with long-distance working relationships;
• Capacity to work autonomously;
• Experience with MSF either at field or HQ level an asset; and
• Experience in the health field an asset.

Only shortlisted candidates will be contacted.
At MSF, we are committed to an inclusive culture that encourages and supports the diverse voices of our employees. We welcome applications from individuals of all genders, ages, sexual orientations, nationalities, races, religions, beliefs, ability status, and all other diversity characteristics.